McDonald's marketing works well
Interesting small study (n = 63) on children prefering the food when it is wrapped in a McDonald’s wrapper over identical food that is not.
http://www.healthday.com/Article.asp?AID=607093
My parents had a pretty clever solution to my McDonald’s craving when I was younger. They knew I just wanted the fryguy toys or whatever else came in a happy meal, so they said I could order whatever I wanted but I couldn’t keep the toys. That usually put an end to my desire pretty quickly.
-Jon
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