McDonald's marketing works well

August 8, 2007

Interesting small study (n = 63) on children prefering the food when it is wrapped in a McDonald’s wrapper over identical food that is not.

My parents had a pretty clever solution to my McDonald’s craving when I was younger.  They knew I just wanted the fryguy toys or whatever else came in a happy meal, so they said I could order whatever I wanted but I couldn’t keep the toys.  That usually put an end to my desire pretty quickly.


Written by
Jonathan Jackson

Co-Founder & Chief Executive Officer

Read more from
Staff Blog

The World's Most Powerful Mobile Data Collection Platform

Start a FREE 30-day CommCare trial today. No credit card required.

Get Started

Learn More

Get the latest news delivered
straight to your inbox