As Marketing Operations and Analytics Manager at Dimagi, Briana DeRousse is formalizing the foundation of our marketing systems and processes to build a sustainable ecosystem that scales as Dimagi continues to impact communities worldwide. She loves finding the common thread to connect people, systems, data, and mindful decision making.
On her best days, Briana is heads down in a book with coffee mug in hand, gathered around the table feasting on good food and company, or hand-in-hand with her husband enjoying a local eatery, coffee shop, park, or hiking trail (likely dreaming up their next adventure or endeavor).
Before joining Dimagi, Briana worked with Perficient, where she formalized the strategic direction and day-to-day operations of the Marketing Data Team. Her focuses included standardizing processes for the marketing technology stack, setting advanced reporting and data visualization in motion, and cultivating the passions and interests of her team members. Prior to that, Briana served on the Global Diversity & Inclusion Team at Caterpillar, where she became fascinated with the passionate work of the team magnifying voices, mitigating bias, and educating on the importance of diversity and inclusion in the workplace. Briana studied Business Administration with a concentration in Marketing at Southern Illinois University Edwardsville. She is thrilled to bring this blend of experiences to Team Dimagi!